Here are 3 tips that will help you be Good at Bizness!
Know your customer: Write down the attributes of your current customers. Include the positives and negatives of working with this population or demographic. Do you like working with these people? Or did these people just migrate toward your business because of the community or marketing you have curated over the past few month or years. Like the bacteria in your gut. The more you eat junk food the more you will crave junk food and the cycle continues. The same occurs with bad clients. The more whining, unmotivated and negative people you have in the gym, the more of these types of people will flock to your doorstep. My good friend Don Saladino shared with us on this podcast that when he opened Drive495 he gave a modelling agency across the street full access to the gym. Guess what kind of client came his way? He is now known through Hollywood as the man that gets movie stars shredded!
Know your dream customer: Write down the attributes for a perfect student or client. The more detail you can put into this customer avatar the better. I also encourage you to search those attributes in google images and try and find a picture that you can identify with for that attribute.
Write down a plan to get your dream customer: “I will lay small bits of cheese from Sax 5th Ave all the way to the front door of my gym and…” Stop! Just stop right there. The dream client gives you the type of client you would like to work with but it is a business after all and you want to fill it with quality paying customers. They all won’t look like Ryan Reynolds and Jessica Alba. But if you like young and energetic people I would market through their social media, go to their hangouts and promote events that resonate with their generation. If I wanted more old, overweight, simpletons I might hang out at…. (Insert your favourite rival sporting team)!
These are the steps that most people skip when creating programs, products or services. They just think that if they build it they will come. This is not true. You need to cultivate it and nurture your community and they will grow with you.
This and so much more on this week’s Coach Glass Podcast episode #167. You know who else is good at business? My sponsors! Visit @kvest3d and check out their 4 sensor systems to take your assessments to the next level! @MYTPI 2017 US Schedule is out! The Coach is coming to a city near you so sign up now. Go to @performbetter and order your home fitness equipment that is built for the pros by the pros. “COACHGLASS” in the discount box get you 10% off! And as always…..#DreamBig #OverDeliver #BeUndeniable Cheers! Coach Glass